Expand Your Efforts
If you’re like many other small business owners, you probably have a Facebook page. And maybe even a Twitter account. That’s great. But why not look to some other channels this year and test the waters? If you’re a local florist or a wedding planner, why not get involved with Instagram to help you spark that visual content and show off your assets? If you’re a consultant, maybe this is the year you start that blog or participate in Q&A sites based in your expertise. Social media is extending past Facebook and traditional screens. Find new ways to get in front of and engage your audience.
If social media still looks like a giant question mark to you, consider getting help. Consult an outside agency or bring someone into your team who understands social media from a business perspective. Someone who will help the company to create a social media plan to guide the company’s interaction for the rest of the year. For SMBs watching their budgets (and who isn’t?) this may be as simple and cost-effective as hiring a social media company to give you an audit to help you understand the opportunity and the strategies you should be using to take advantage of it. Once you have your roadmap in your hand, social media becomes a lot easier to implement and see value from.
Above are five powerful ways any business can improve their social media power and social marketing over the next twelve months. What’s on your list?